Thinking about launching your website to
generate more sales? You need to keep one most important thing in mind.
No matter how promising your services and
products are, if your website doesn’t come with an attractive and efficient
design, you are going to lose money instead of making it.
Have an effective website design is crucial
for every business. You need to ensure that when a customer comes on your site,
he stays there for some time instead of exiting it the very second.
"Every business needs a digital
presence, because buying behavior has changed," said Renee Bauer, lead
content strategist at HELLO Marketing Agency. "People complete most of
their research online before they reach out to a salesperson – if they do at
all. If you're not there, or your website makes you look dated, people will go
straight to your competitors."
If you have a small startup, you cannot
afford to lose a customer which is one of the most important reasons to why you
need a solid and efficient website design.
There are many website design agencies in Dubai that can help you out efficiently when it comes to launching and
developing an effective website.
But if you are short on investment, the
following tips will help you design an effective website.
1. Be concise and clear
When customers open your website, they are
looking for information and if they are unable to find it, chances are they
will just close the window and never come back on your website.
"An effective website should enable
the visitor to find out who your company is and what you
offer quickly," said Clare Watson, operations director at Zolv.
"It should be a hub for everything related to your business; if there's
something a customer wants to know about you, they should be able to find it on
your website."
Along with knowing everything about your
business, your customers should be able to trust your products and you need to
provide them with every reason to why you can help them out.
Make sure you have put everything on the
table (read website) and you are good to go.
2. Make sure to create an engaging
website
We have to say that you will only be able
to make your website effective if it is engaging. Businesses only grow through
having beneficial relationships and the most important one being the one you
have with your customers.
In order to create an engaging website, you
need to understand your target audience and then create a design that will
resonate with them. You need to invest in customer research and understand they
psych before you go ahead with the design.
Another thing that you need to remember
when designing your website is to include call-to-action so it generates sales
rapidly.
3. Ease of access
"The goal of your site is to make it
easier and less expensive to run your business," said Meliones.
"Having your contact information or another means of contacting you on
your site makes it possible to connect with prospects that have 'shown intent.”
Ease of access to information is an
essential component of a business website. Customers always have questions and
if they’re unable to engage with you, they will most likely move to another
brand.
4. Optimize your website for mobile
Did you know that 70% of your customers
browse through websites from their smartphones?
And did you know that not all websites are
mobile friendly? Well, you do now. You need to ensure that your website doesn’t
bounce on mobile devices and have a friendly-user interface.
It has become highly necessary to ensure
your website can be engaged on all fronts and running it on mobile devices is
one of them.
5. Use SEO to your advantage
SEO is one of the latest techniques that
you can use to your advantage in order to gain recognition ande top rankings on
Google.
Your business needs to grow if you want to generate
sales and the only way to do that is by increasing your website’s visibility on
Google.
"The higher you rank in search
results, the more traffic your website receives, the more business
opportunities you have," Brownrigg said.
So, get in touch with an SEO expert,
publish blogs regularly and you will have everything under control.
So, these are the top 5 tips for designing
an effective website. if you have any other suggestions in this regard, do let
us know though your comments below.
